Optimus Leadership & Business Frameworks: OSLO, LEAD, ATOM, RICE | Build With Optimus

Optimus Leadership & Business Frameworks

Building Leaders That Build Machines

By Brad Hart - Founder of Optimus
Copyright 2025+ All Rights Reserved

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Vision & Mission

Vision: Building Leaders That Build Machines

Mission: Our mission is to unlock human potential by building self-evolving systems that multiply results, free time, and expand possibilities. We will accomplish this by harnessing AI and robotics - lighting the FUSE for humanity and ushering in an age of undeniable abundance.

Wizards vs Muggles Philosophy

Wizards	Muggles
Build spells (systems)	Grind manually
Leverage flow	Chase busywork
Share wisdom	Hoard knowledge
Automate and liberate	Micromanage
Measure impact	Measure hours worked

Why We Build Machines: Freedom, leverage, and elevation of human potential comes from designing systems, not grinding endlessly inside broken ones.

The Flow Journey (Macro Map)

Every person at Optimus is a wizard in training. The journey can feel lonely at times — but it's worth it.

Flow Journey Path:

Hard Work → Smart Work → Flow Work → Framework → Teamwork → Workflow → Automated Workflow → Liberation

Quick Definitions:

Hard Work: Learn through direct experience
Smart Work: Find better, smarter ways
Flow Work: Hit your rhythm
Framework: Capture intuitive lessons into simple models
Teamwork: Teach others, delegate
Workflow: Systematize and document steps
Automated Workflow: Replace human labor with systems
Liberation: Lead through vision and machine design, not manual effort

The Four Frameworks

1. OSLO Framework

Business Prioritization in Order

The OSLO framework—Offers, Sales, Leads, and Operations—is a step-by-step guide for prioritizing what to work on in your business, ensuring maximum efficiency and growth.

The OSLO Sequence:

Step	Focus	Why This Order
1. Offers	Clarify your value proposition. Identify ideal customer, specific problem, and solution delivery.	Without a clear offer, it's impossible to effectively sell or scale
2. Sales	Communicate value to ideal customer. Craft message and process that converts.	Your offer must convert before you generate volume
3. Leads	Generate leads after offer and sales are optimized.	Leads generated before optimization waste resources and burn opportunities
4. Operations	When leads and sales strain delivery, shift focus to operations and fulfillment.	Solve delivery issues to sustain growth without compromising quality

Bottleneck Wisdom:

Sub $1M: Inconsistent lead flow, unoptimized offer/sales
$1-3M: Inconsistent messaging, long sales cycle
$3M+: Lack of hyperspecificity with product-market fit

2. LEAD Framework (DEAL)

Operational Efficiency

The LEAD framework (also known as DEAL when reversed) provides a systematic approach to operational efficiency. Leaders eat last - liberate yourself so you can lead.

The DEAL Process:

Step	Action	Impact
Eliminate	Identify unnecessary steps	A step removed = 100% conversion rate
Automate	Use AI and tools for seamless handoffs where humans aren't required	Free human capital for high-value work
Delegate	Assign tasks requiring human touch to right team members	Leverage team strengths and skills
Liberate	Free up time to focus on innovation and strategy	Work ON the business, not IN it

Key Insight: Always eliminate first. Automating a bad process just creates an automated bad process. Delegating a bad process wastes someone else's time.

3. ATOM Framework

Audit, Triage, Optimize, Maximize

The ATOM framework is a repeatable process to systematically improve business operations for efficiency, profitability, and scalability. View your business as a machine that delivers value in exchange for money.

Peter Drucker & Karl Pearson: "What gets measured gets managed, what gets reported improves, what gets measured and reported improves exponentially."

Step 1: Assess

Objective: Assess the current state of your business as a machine.

Process:

Speak your current customer journey into GPT using voice-to-text (from cold lead to raving fan)
Capture from CUSTOMER's perspective, not yours - be detailed, leave out no steps
Ask GPT to capture verbatim (no summarizing yet - prevents hallucination)
Request a napkin.ai prompt to create visual workflow
Identify what drains team batteries most (Time, Energy, Attention, Money)

Step 2: Triage

Objective: Identify and tackle low-hanging fruit first.

Quick Wins:

Implement scheduling tools (Calendly)
Create automated email templates
Build chatbot for common inquiries
Eliminate bottlenecks like email
Let customers choose their own adventure

Step 3: Optimize

Objective: Enhance triaged processes for maximum efficiency.

Use the DEAL Framework (Eliminate, Automate, Delegate, Liberate)

Step 4: Maximize

Objective: Drive exponential improvements through measurement and reporting.

Focus on Profit Per Person (PPP) and exit value. Build a true asset, not a job you made for yourself.

4. RICE Scoring Model

Reach, Impact, Confidence, Effort

RICE is a prioritization framework to help determine which projects, features, and initiatives to tackle first. Especially useful when you need to justify priorities with data.

The RICE Formula:

RICE Score = (Reach × Impact × Confidence) ÷ Effort

The Four Components:

Factor	Description	Scoring
Reach	How many people will this impact in a given timeframe?	Number of people (e.g., 150 customers)
Impact	How much will this impact each person?	3=massive, 2=high, 1=medium, .5=low, .25=minimal
Confidence	How confident are you in your estimates?	100%=high, 80%=medium, 50%=low
Effort	Total resources needed	Person-months (e.g., 3)

Putting It All Together

OSLO - Determine where you are
ATOM - Assess and optimize
RICE - Score initiatives
LEAD - Execute efficiently

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